“My mission is to bring the essence of Italian hairdressing to Panama, with warmth, quality, and a personal connection with each client.”

Aldo De Martino

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tel. +507 6500 8761

italian hairdresser since 1974

Aldo's Salon

With over 30 years of experience, Aldo combines classic Italian techniques with modern trends and organic products, creating a unique Hair Wellness experience that goes beyond a simple haircut. Every detail — from the wash to the final touch — is infused with care, elegance, and authenticity.

Today, Aldo De Martino proudly carries on that legacy with purpose in Coronado, Panama, where he continues the family tradition through Aldo’s Salon Hair Wellness — a sanctuary of beauty, wellness, and personal care.

"Inspired by my father. Driven by passion. First haircut at the age of 12."

Aldo De Martino

Coronado Panama

Aldo De Martino

His love for the profession was passed on to his children, Aldo and Gennaro, who were raised in the refined atmosphere of the salon, observing and learning the skills of Italian hairdressing from an early age.

Aldo’s Salon Hair Wellness was born from the legacy of a family deeply rooted in the art of beauty and elegance. It all began in Salerno, a charming coastal city in southern Italy, where Vincenzo De Martino, a passionate and visionary stylist, opened his first salon in 1974. With discipline, creativity, and Italian style, Vincenzo earned a reputation for excellence — not only as a stylist but as a true craftsman of hair.

Italian Hairdresser Since 1974

Salerno, Italy

Vincenzo De Martino

closeup photo of woman wearing off-shoulder top

GET TO KNOW US

Elaborated with passion. Rooted in tradition.

 

Focused on you.

1.

Italian Heritage Since 1974

A cherished family tradition, which originated in the picturesque coastal city of Salerno, Italy, has been lovingly passed down through multiple generations, each contributing to its rich history and refinement, resulting in a lasting legacy that brings timeless elegance and sophistication to every client, ensuring that they experience the same beauty and quality that has defined our family for centuries.

2.

Philosophy of Hair Wellness

We care for your hair from the inside out, emphasizing the importance of nourishing its health and achieving a harmonious balance while promoting long-lasting beauty that endures beyond fleeting trends, ensuring that your hair not only looks vibrant and elegant today but also remains strong, resilient, and beautiful for years to come, reflecting a holistic approach to hair care that prioritizes the well-being of your hair at a fundamental level.

3.

Personalized Attention by Experts

Each guest is treated with the utmost respect and attention to detail, ensuring that the needs and preferences of each individual are met with warmth and care, reflecting the essence of true Italian hospitality, characterized by a welcoming atmosphere, generous service, and a passion for creating memorable experiences, all under the personal supervision of Aldo, who meticulously ensures that every aspect of quality and experience meets the highest standards of excellence.

4.

Premium European Products

We are extremely pleased to use only the best high-quality products that have been carefully selected for their outstanding effectiveness, unmatched safety, and reliable results. Our range includes organic shampoos and conditioners, revitalizing hair masks, and styling tools designed to reduce heat damage.

5.

Concept of Beauty and Wellness Multiservice

More than a conventional salon, our establishment offers a wide range of services that encompass not only expert hairstyling and cutting, but also rejuvenating body treatments and meticulous nail care, all carefully designed to meet your unique lifestyle needs and enhance your overall well-being in a tranquil and aesthetically pleasing environment.

6.

Franchise with Purpose

Our franchise model is carefully built on a foundation of core values such as integrity, mutual trust, and a commitment to excellence, emphasizing that our approach extends beyond mere business transactions to the cultivation of meaningful relationships; we prioritize growth alongside our partners and employees, recognizing that true success is achieved through collaborative development and shared achievements, rather than simply focusing on numerical metrics or financial gains.

Together, We Make It Possible

Juan

Hair artist

Marianyela

Beauty Stylist

Emanuele

Professional

Itzel

Nail Care Specialist

Nathyi

Salon management

Yulihenis

Nail care specialist

Aldo

Founder and Owner of Businesses

Alberto

Hair artist

Principles of Aldo's Salon Team

Master's in Craftsmanship

Since 1974, we have been committed to honoring Italian tradition, focusing on excellence in every aspect and offering hair and wellness services of the highest quality.

Love for health and well-being

We are not just stylists, but also guardians of the health of hair, body, and mind. We promote the idea of holistic well-being in hair and body for both our clients and our team.

Group collaboration

We support each other to grow together. We promote a collaborative environment where every skill contributes to the cohesion of the space.

Style with meaning

We embody the elegance and style of Italy. Each of our actions is carried out with distinction, professionalism, and an innovative perspective.

Customer Proximity

We serve with dedication, build lasting relationships, and offer personalized service based on trust, respect, and good taste.

Continuous Training

We appreciate continuous learning, from the accumulated experience of our founders to the most cutting-edge trends in the beauty industry.

Eternal beauty, Italian charm

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© 2025 Aldo’s Salon.
All rights reserved.

Aldo´s Salon italian hairdresser

  • Coronado, Mall The Village 

  • Republic of Panama
     

  • Monday to Saturday:
    9:00 a.m. – 6:00 p.m.

  • Sunday: Closed

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