“My mission is to bring the essence of Italian hairdressing to Panama, with warmth, quality, and a personal connection with each client.”
— Aldo De Martino
tel. +507 6500 8761
italian hairdresser since 1974
Aldo's Salon
With over 30 years of experience, Aldo blends classical Italian techniques with modern trends and organic products, creating a unique experience of Hair Wellness that goes beyond a simple haircut. Every detail — from the wash to the finishing touch — is infused with care, elegance, and authenticity.
Today, Aldo De Martino carries that heritage with pride and purpose in Coronado, Panama, where he continues the family tradition through Aldo’s Salon Hair Wellness — a sanctuary of beauty, well-being, and personal care.
"Inspired by my father. Driven by passion. First haircut at 12."
– Aldo De Martino
Coronado Panama
Aldo De Martino
His love for the profession was passed down to his sons, Aldo and Gennaro, who were raised in the refined atmosphere of the salon, watching and learning the skills of Italian hair artistry from an early age.
Aldo’s Salon Hair Wellness was born from the legacy of a family deeply rooted in the art of beauty and elegance. It all began in Salerno, a charming coastal city in southern Italy, where Vincenzo De Martino, a passionate and visionary hairstylist, opened his first salon in 1974. With discipline, creativity, and Italian flair, Vincenzo earned a reputation for excellence — not just as a stylist, but as a true craftsman of hair.
Italian Hairdresser Since 1974
Salerno Italia
Vincenzo De Martino
GET TO KNOW US
Crafted with passion. Rooted in tradition.
Focused on you.
1.
Italian Heritage Since 1974
A cherished family tradition, which originated in the picturesque coastal town of Salerno, Italy, has been lovingly passed down through multiple generations, each one contributing to its rich history and refinement, ultimately resulting in an enduring legacy that brings timeless elegance and sophistication to every client, ensuring that they experience the same beauty and quality that has defined our family for centuries.
2.
Hair Wellness Philosophy
We care for your hair from the inside out, emphasizing the importance of nurturing its health and achieving a harmonious balance while promoting long-term beauty that endures over fleeting trends, ensuring that your hair not only looks vibrant and stylish today but also remains strong, resilient, and beautiful for years to come, reflecting a holistic approach to hair care that prioritizes the well-being of your hair at a foundational level.
3.
Personalized Attention by Experts
Every guest is treated with the utmost respect and attention to detail, ensuring that each individual's needs and preferences are catered to with warmth and care, reflecting the essence of true Italian hospitality that is characterized by a welcoming atmosphere, generous service, and a passion for creating memorable experiences, all under the personal oversight of Aldo himself, who meticulously ensures that every aspect of the quality and experience meets the highest standards of excellence.
4.
Premium European Products
We take immense satisfaction in using only the finest, high-quality products that have been carefully selected for their outstanding effectiveness, unmatched safety, and reliable outcomes. Our range includes organic shampoos and conditioners, revitalizing hair masks, and styling tools engineered to reduce heat damage.
5.
Multiservice Beauty & Wellness Concept
More than just a conventional salon, our establishment offers a comprehensive range of services that encompass not only expert hair styling and cutting but also rejuvenating body treatments and meticulous nail care, all thoughtfully designed to cater to your unique lifestyle needs and enhance your overall well-being in a tranquil and aesthetically pleasing environment.
6.
Franchise with Purpose
Our franchise model is thoughtfully constructed on a foundation of core values such as integrity, mutual trust, and a commitment to excellence, emphasizing that our focus extends beyond mere business transactions to the cultivation of meaningful relationships; we prioritize growth alongside our partners and employees, recognizing that true success is achieved through collaborative development and shared achievements rather than simply concentrating on numerical metrics or financial gains.
Together, We Make It Happen
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Valores del equipo de Aldo's Salon
Excelencia artesanal
Inspirados en la tradición italiana desde 1974, nos dedicamos a la perfección en cada detalle, ofreciendo servicios de peluquería y bienestar con calidad excepcional.
Pasión por el bienestar
Más que estilistas, somos cuidadores del cabello, cuerpo y mente. Promovemos el concepto de Hair & Body Wellness para nuestros clientes y nuestro equipo.
Trabajo en equipo
Nos apoyamos mutuamente para crecer juntos. Fomentamos un ambiente colaborativo donde cada talento aporta a la armonía del salón.
Elegancia con propósito
Representamos el estilo y la sofisticación italiana. Todo lo que hacemos, lo hacemos con clase, profesionalismo y visión de futuro.
Cercanía con el cliente
Escuchamos con atención, creamos relaciones duraderas y brindamos una atención personalizada basada en la confianza, el respeto y el buen gusto.
Formación continua
Valoramos el aprendizaje constante, desde la experiencia de nuestros fundadores hasta las tendencias más innovadoras del mundo de la belleza.
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© 2025 Aldo’s Salon. All rights reserved.
Aldo´s Salon italian hairdresser
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Coronado, Mall The Village
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Republic of Panama
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Monday to Saturday: 9:00 a.m. – 6:00 p.m.
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Sunday: Closed