tel. +507 6500 8761
italian hairdresser since 1974
By Aldo De Martino – Aldo’s Beauty Salon, Coronado, Panama
At Aldo’s Beauty Salon, hair isn’t just a service; it is a legacy. Our story began in Italy in 1974, where my father founded the original salon, mastering the art of Italian hair design. Growing up in that environment, I learned that a great haircut is built on precision, passion, and an understanding of timeless beauty.
Today, I am proud to carry that Italian heritage here to Coronado, Panama. For our community of expats from the United States, Canada, and beyond, I combine those classic European techniques with modern styles suited for our unique tropical climate.
Here are the top hair trends for 2026 that we are perfecting this year at the salon.
Inspired by the effortless chic of my home country, this bob is structured but soft. It hits near the chin and features "shattered" ends for a more natural look. It is the perfect solution for Panama's humidity because it keeps its shape throughout the day.
Best for: Oval, heart, and square face shapes.Vibe: Sophisticated and low-effort.
This is for the woman who wants the glamour of layers without losing her length. It creates beautiful "wings" of hair that frame the face. It’s a favorite for our North American clients who enjoy the ocean breeze but want to look polished for dinner at the club.
Best for: Medium to long hair.Vibe: Romantic and voluminous.
Short hair is a bold, refreshing choice for the Panama heat. We use Italian texturizing techniques to ensure the cut isn't just "short," but feminine and full of life.
Best for: Confident women who want a high-fashion look with zero drying time.
For our Canadian and American friends, we are moving away from "ashy" tones and toward warmer, creamy vanilla. These tones look healthier and more natural under the bright Panama sun.
Perfect for those who want to keep their natural dark base but add dimension. We use a hand-painted balayage technique to create soft, caramel ribbons of light that mimic the way the sun naturally hits your hair.
Copper and ginger tones are making a massive comeback. They provide a vibrant, youthful glow that complements a sun-kissed tan perfectly.
When you sit in my chair, you aren’t just getting a haircut—you are experiencing a tradition that started in Italy over 50 years ago.
Choosing a style in Coronado requires more than just following a magazine. We must consider:
I personally consult with every client to adapt these global trends to your specific face shape and hair type, using the secrets passed down from my father.
Whether you are a long-time resident or just spending the season in Panama, I invite you to discover why the De Martino name has stood for excellence since 1974.
Italian Roots. Panama Heart.
📍 Visit us in Coronado, Panama.
📅 Book your consultation today.
English and Spanish spoken.
Aldo De Martino
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Aldo´s Beauty Salon italian hairdresser
Coronado, Mall The Village
Republic of Panama
Monday to Saturday:
9:00 a.m. – 6:00 p.m.
Sunday: Closed